- Cema Refreshments
- Unit 5 Pintail Close
- Victoria Business Park
- Nottingham
- NG4 2SG
A breakout area might be for rest, but it can also influence purchasing behaviour. This means you can create a comfortable space for your staff while encouraging beverage sales. By putting together a strategically designed space, it is possible to increase coffee, tea and water consumption, so here, we take a look at how you can do it.
Pairing complementary items together, such as coffee machines next to water dispensers or snacks near the drinks can be extremely effective. By providing easy access and visual cues, it is possible to increase the number of spontaneous purchases that are made. For example, a staff member who is refilling their water bottle might suddenly feel the need to grab a coffee at the same time. You could also offer bundling opportunities, such as a meal deal when buying a coffee, pastry and snack.
In any workplace there is natural foot traffic in certain areas, so it is important to understand how routines, high traffic corridors and convenience can affect drink choices. This means locating your vending machines on frequently passed routes can be more profitable than tucking them away in corners. It is also important to remember that any items positioned on sight lines or along habitual paths will get more attention over the long term. You could even include directional signage to subtly encourage movement past certain machines.
There are a few practical adjustments that you can make to help boost your beverage sales. Positioning popular machines at eye level and near entrances or exits can be very useful. You should also ensure that the flow of the queue does not block any access or discourage use from other people. The visibility of your machines and their branding also matters, so it is important to give this a lot of thought. If you have premium drinks on offer, then signage or colour coding can help to draw attention to them.
There are some very simple tweaks that can be made such as rearranging furniture, spacing your machines strategically or highlighting popular items using props or lighting.
Centralising your hot drinks, water dispensers and light snacks in one area can help to boost sales. This all leads to a higher dwell time, increased convenience, and improved cross purchases. When staff are refilling water, they will see the tempting pastries and grab a coffee at the same time, meaning that incremental sales will rise.
There is also a positive social impact as these kinds of spaces can help to encourage collaboration and informal meetings whilst boosting revenue.
Start off by mapping your foot traffic through the business and identifying key routes to help you place high demand items strategically. If you want to increase dwell time, then make sure there is some comfortable seating on offer and ensure that you rotate seasonal products or highlight promotions to spark some additional interest. It is also essential that you keep your cleaning, maintenance and refilling as easy as possible and well-scheduled to avoid any unnecessary downtime.
These small investments can help to yield measurable revenue increases without the need for any major redesigns. If a breakout area is well designed, it can enhance both staff satisfaction and beverage revenue, so by regularly reviewing your layout and optimising your space based on usage patterns and sales data, you can have a simple and cost-effective way to boost engagement and profits at the same time.
Designing a high-performing breakout area doesn’t have to be complicated. With Cema Refreshments, you can access a wide range of coffee, water and refreshment solutions that are tailored to how your workplace really works. From hot drink machines and water dispensers to snacks and supplies, everything you need can be sourced in one place.
Our flexible ordering options, dependable service and expert support make it easy to optimise your layout, refresh your offer and keep staff satisfied. Just create an online account and start exploring a wide range of products, building your first order in minutes.